Three technology trends are shaping the digital economy – artificial intelligence and machine learning, augmented reality, and the Internet of Things (IoT). The pace of change is staggering. In the next 10 years, 40% of the S&P 500 will no longer exist if they do not keep up with these technology trends.1 Leading wholesale distributors are preparing to use digital tools to find new answers to questions [...]

To the untrained eye, distribution may appear to be a fairly straightforward industry—in all reality, however, it is evolving more rapidly than ever before. From increased competition and changing business models to a barrage of new, innovative technologies, the way distributors do business is starkly and fundamentally different than it was even five years ago. In an age with such pronounced structural change and competitive pressures, to risk not changing is to risk failing. [...]